It turns out that some of the most well-known logos in the world were designed to indicate something much more than simple beauty. In fact, it seems that in some cases, every line, curve and color has meaning behind it.
Here are 17 famous logos with hidden meanings that we never noticed before. Fascinating!
Many people are inclined to think that the logo of the South Korean conglomerate Hyundai is simply the first letter of its name. But actually, the letter ‘Н’ symbolises two people (a client and a representative of the company) shaking hands.
The name Adidas is derived from that of its founder, Adolf Dassler. The company’s logo has changed over time, but it’s always included three stripes. The current configuration is three stripes at an angle which together form a triangle. This symbolises a mountain, which in turn represents the challenges which all athletes have to overcome.
Rob Yanov, the designer who created with the world-famous Apple company logo, has explained how he came up with the idea: ‘I bought a whole bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the image down into something simple. Taking a bite out of an apple was part of the experiment, and completely by coincidence I realised that ‘bite’ sounded exactly the same as the computer term ‘byte’.
14. Sony Vaio
The first two letters of the logo of Sony Vaio make up a wave, which represents an analogue symbol, whereas the last two are similar to the numbers 1 and 0 – that is, symbols of a digital signal.
At first glance, Amazon’s logo appears to be nothing special. But it was designed with the philosophy of the company in mind. The orange arrow is similar to a smile, as the company wants its customers to be satisfied. The arrow is also stretched between the letters ‘A’ and ‘Z’, in a hint that the company sells absolutely every product imaginable (‘from A to Z’).
The pink-colored areas of the “BR” part of the logo here make up the number 31, which is the number of different flavors of ice cream that Baskin-Robbins used to famously sell.
Many people have compared the logo of the Japanese car-producer Toyota to the image of a cowboy wearing a stereotypical hat. But it actually represents a stylised image of the eye of a needle with a thread passed through it. This is a hint at the company’s past – of a time when it used to produce weaving machines. At the same time, the individual parts of the logo also spell out the letters of the company’s name.